The metaverse is fostering the development of a new virtual marketplace for retail businesses

 Entrepreneurs have begun to take advantage of favorable regulations in order to establish new cannabis marketplaces in the metaverse.

Cannabis has been legalised or decriminalized in a number of nations, towns, and U.S. states during the last decade, allowing consumers to fully appreciate the sacred plant in both recreational and medical contexts. While the federal government of the United States continues to classify cannabis as a Schedule 1 substance, decades of demonstrations, scientific study, and political lobbying have considerably lessened its stigma and opened the cannabis industry to commercialization activities.

The emergence of the metaverse in terms of technology has reenergized the effect of having a virtual presence. The internet and social media created the notion of a "virtual self," enabling a previously unheard-of type of communication and connection. This potential is being expanded in the metaverse through the construction of virtual avatars that travel across virtual landscapes designed for their exploration and involvement.

Between these two tendencies are the entrepreneurs who have envisioned a cannabis-technology marriage. Virtual avatars traverse metaverse worlds conversing with friends, looking at cannabis items, attending virtual comedy clubs, and acquiring goods and services, according to this concept.